The Brand

Ducati: a big history made in Italy.


The history brand, begins in Bologna in 1926…

… When Ducati family decided to launch in the radio broadcasts industry. His first productions get immediate international success and only 10 years later the company built his historical manufacturing plant in Borgo Panigale, where also razors and cameras were produced.

A brand born to win: on the road, on the race and today on the surfaces of your house.

The building was satin on the ground in the second World war, but in 1946 Ducati brothers conquered the market with a product designed during the conflict. The name is “Cucciolo”: a small auxiliary motor for bicycles that will become the most famous all over the world.From there to the motorcycle production the step is short. The turning point become in 50’s when Engineer Fabio Taglioni, named “Doctor T”, arrives in the team. With him Ducati enters in the world of racing with unique models of daring forms, stunning performances and original techniques. The rest are bikes and wins: beautiful, so many, incredibles. From “Scrambler” to “750 Desmo” that won in 1972 the 200 miles of Imola, since the launch of the mythical Monster to recent achievements in MotoGP and Superbike.